How to Organize and Conduct Online Marketing in the Post-Cookie Era? In this article, I present the key aspects of online marketing in this new reality. What is the Post-Cookie Era? How ...

An analytics strategy is a crucial element in working with online data. In this article, I will describe how we approach digital analytics strategy in our work with clients. The primary ...

Marketing is like a football team. The success of the team is not only dependent on the performance of the striker, who scores goals, but on the performance of the entire team, from the ...

Everything begins with the acquisition of users of our site. In this article, I will describe how to analyze user acquisition in Google Analytics 4, how to prepare for it, and which ...

GTM Server-Side – what it is, how it works, how to implement it, and common questions arising in Google Tag Manager Server-Side implementation projects. In today’s article, we ...

Should your organization invest in Google Analytics 360? This is a question many entrepreneurs and those responsible for marketing and digital analytics ask themselves. Therefore, in this ...

Have you ever faced a scenario when your Google Analytics showed data that differed from those collected by other tools? If so, you have surely wondered whether this is a normal situation ...

Have you failed to deliver KPIs in the last quarter, month or year? It happens, especially in a challenging and often changing market situation. However, there is a way to get back on ...

How much does Google Analytics 360 cost? In this article today, we will take a look at the very topic of the price of the extended version of the most popular online data analytics tool ...