CONSULTATIONS
Detailed discussions with the organization’s employees aimed establish an action plan. Examples of elements to be identified include particularly important reports in terms of KPIs or information that has been missing so far.
You don’t have to focus at all on reviewing intricate and imprecise charts or graphs. Take advantage of systems designed with Looker Studio or Microsoft Power BI which integrate data from warehouses, data lakes or Google Cloud Platform.
By using modern data visualization tools and properly designed reporting systems, you will get a concrete story. It will encourage you to dig deeper into the data and show trends, anomalies, opportunities and threats, among other things. Harness the full potential of your data, make smart decisions and build a sustainable competitive advantage!
Do you want the maximum level of analytics maturity for your organization? Ensure a clear, logical and automated reporting system. However, ensuring transparent data presentation brings questions. What do executives and managers of marketing, e-commerce or business intelligence departments most often ask us for?
Seeking answers to the questions “what was supposed to happen?” (hypothesis), “what happened?” (current situation), “why did a particular situation occur?” (reasons) and “what to do to achieve success?” (conclusions) – how to obtain them?
Outdated reporting system – how to develop a clear dashboard, respond to the current needs of departments and cope with the growing amount of data?
Using multiple data visualization programs – how to integrate them into a single, reliable source?
Data analysis takes too much time – what can be done to make decisions (including strategic ones) faster?
Reports based on a strong technology architecture obtain correct first-party data from a variety of sources and present it graphically. It will help you quickly and efficiently get answers to questions about user behavior or the effectiveness of marketing campaigns. You will make better decisions and avoid mistakes.
Correct and complete data obtained in one system will make the company picture more consistent. It will give you a reliable assessment of your business situation and a look on key sales and marketing indicators.
The visual presentation of the data makes it easier to create a coherent story and answer key questions (such as why something happened and how to respond to specific situations in the future). It will give you detailed information and dig deeper into the data.
With the help of illustrative and unambiguous data visualization, you will save time spent on labor-intensive reporting and devote it to drawing conclusions, making hypotheses and making recommendations to grow the company.
Detailed discussions with the organization’s employees aimed establish an action plan. Examples of elements to be identified include particularly important reports in terms of KPIs or information that has been missing so far.
We verify current data architecture and information sources (e.g., data lake).
We check the current reporting system and software used for errors, usability, readability, etc.
We develop a mockup of the new reporting and data visualization system and present the strategy.
We prepare the final shape of the automated system (using tools such as Looker Studio or Microsoft Power Bi).
We provide six-month post-implementation support to help your organization fully experience the capabilities and use of the new visualization system.
Automated reporting system
Meaningful graphical data reports automatically created from the provided data. With automation, you will save time previously spent on creating reports, get answers to key questions and make better decisions.
Integrated data from various sources
A complete and logical picture of your organization and your site users. Based on it, you will objectively approach each situation, analyze opportunities and threats, and react as quickly as possible.
Highest data quality
Clear and 100% objective data (we do not sell marketing services, we only do web analytics, so reports do not support a specific hypothesis). You will get access to data on the basis of which you will make independent decisions.
Complete technical documentation
Document with a comprehensive description of the configuration and the procedure for implementing changes. It will ensure that the reporting system is correct at every stage.
Google Analytics tool stripped of limits and enhanced with additional options – not available in the standard free version. For example, it allows integration with other channels, including Campaign Manager and Ads 360. It also provides 24/7 technical support.
Technology that makes it easy to create visualizations based on the collected data available in Google tools. Among the available capabilities are extensive analysis, charts, maps or tables.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
