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The expiration date for Universal Analytics has approached – is it possible to make changes after July 1, 2023?
It happened – Google has started a revolution that will change the face of web analytics forever. In this version of the tool, data is obtained on an event basis, which increases the flexibility of the analysis. What’s more, you gain access to the complete user’s purchase path (on the site and in the app), which allows you to track their customer journey much better. And that’s not all, as GA4 provides precision data and access to services such as BigQuery. Sounds sensational, doesn’t it?
Implementing GA4 is not only an opportunity for better results, but also… a necessity. Universal Analytics (or GA3) will no longer process data as of July 1, 2023 (Google Analytics 360 services will run a year longer).
With Conversion, implementation of GA4 will be fast, efficient and hassle-free. Outsource this task and gain access to the kind of data you could only dream of before. They will help you get to know your users much better, and therefore increase revenue and conversions!
The new analytics standard is a huge capability, including analysis of 3 different data streams (web, iOS app, Android app). For many companies, however, these are also challenges and concerns.
The expiration date for Universal Analytics has passed (01.07.2023) – can I still implement Google Analytics 4 into the company?
After migrating from Google Analytics 3 on my own, there were problems and errors – where do the discrepancies come from?
Lack of proper knowledge, which causes a delay in the transfer – how to configure GA4 correctly and without errors?
The problem of preserving historical data – how to obtain data and combine it with previous information?
Lack of skills to take full advantage of the tool – what are options like BigQuery based on?
If you also have similar concerns – stay calm! At Conversion, we will guide your organization through the entire implementation process of Google Analytics 4. We will train employees and create documentation so that the company can take full advantage of the new tool!
The new platform is a whole range of new services and interesting capabilities (including 3 data streams, non-sampling data, access to advanced analytics with BigQuery). Analyze data from iOS and Android mobile apps, track user behavior, and gather information to increase revenue.
A properly executed Google Analytics 4 migration will also provide your company with the ability to analyze data collected earlier. Don’t lose access to key user information, just use it to analyze trends now and in the future.
At Conversion, we place special emphasis on data accuracy. We specialize exclusively in web analytics, so the information obtained is the best basis for making decisions and achieving the business goals set for the organization.
GA4 better addresses the needs of current privacy regulations. Ensure the security of user data and reduce the risk of possible penalties.
The expiration date for Universal Analytics has approached – is it possible to make changes after July 1, 2023?
Careful analysis of the entire current analytics infrastructure (including tools from the Google Marketing Platform family) and checking them for configuration errors, usability, data security and other criteria.
Create a consistent list of tags ideally suited to what the company needs (using Google Tag Manager). Implement prepared solutions without the necessary code changes for the programmer to implement.
Configuration of Google Analytics 4 according to the established action plan and brand analytics strategy. We do not use standard solutions, each implementation is tailored to the needs of a specific company.
Ensure compliance with the latest security and privacy standards, including GDPR. The Google Analytics 4 takes better care of maintaining these rules.
Combining the GA4 service with other products, including Google Ads and Google Search Console. All of this will increase the effectiveness of web analytics (provide the ability to track a user’s complete path from A to Z – across devices and platforms).
Conduct in-depth training for employees so that your company can maximize the potential of the latest version of Google Analytics. Transfer of technical documentation and know-how.
A meeting to summarize the migration and establish a further action plan and long-term analytical strategy for the organization.
Analytics infrastructure tailored to the organization’s needs
Google Analytics tool configured in such a way that the technology supports the company’s growth rather than complicating processes. It will give you customized information about the users of your website or application.
Complete technical documentation
Detailed document on the implementation carried out, the changes implemented and the solutions available. This way, you will ensure that the information is correctly communicated to all interested parties.
Structured account and access structure
Grant the appropriate permissions and perform all the necessary administrative steps so that employees can watch the data themselves.
Infrastructure compliant with current privacy rules
Ensuring that all tools and methods of data acquisition are based on privacy-centric rules.
Long-term analytics development strategy
Plan for the next steps for the organization. It will maximize your use of tools and take your company to a higher level of analytical maturity.
Technology for deploying tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Technology that makes it easy to create visualizations based on collected data available in Google tools. Among the available capabilities are extensive analysis, charts, maps or tables.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
