WORKSHOP SESSION
During the session with the interested parties, we determine the best direction and choose a Client-side or Server-side solution (or a hybrid).
Which is better: a tag management system (e.g., Google Tag Manager) or implementing tags directly in the page code? It turns out that implementing an off-the-shelf solution can reduce Google Analytics setup time up to 60%.
And that’s not all, because this way you will also reduce the cost of the entire implementation. Moreover, in the future you will save the time of the IT department and marketers (e.g. on tagging marketing campaigns). At the same time, you increase site speed and data security.
It doesn’t matter whether you use Universal Analytics or Google Analytics 4 – a tag management system is now a must. Which solution to use? You have a choice of standard Client-side Tagging, new of Server-side Tagging, and a hybrid of the two. We will help you choose the right option. Later, we will lead the process of auditing and configuring Google Tag Manager or another tool for your company – safely and correctly.
More than 150 organizations have already benefited from our audit and implementation of a tag management system (mainly Google Tag Manager). What do clients asking us for: directors and managers of e-commerce, analytics and IT departments?
According to the IT department, the current structure of Google Tag Manager significantly slows down the site – how to check this and what to do to boost site loading speed?
Lack of competence to implement Server-Side Tagging – is it worth implementing this solution and how to do it?
Overwritten and useless tags – how to organize them so that the whole structure is functional?
Outdated tag structure – how to effectively manage the tag system and what procedure to develop for the future?
Willing to take care of privacy controls – how to implement a tool that works with strict rules, including GDPR?
Intelligent tag loading and a perfectly structured architecture increase the speed of the site (even for huge portals), and thus ensure compliance with Core Web Vitals indicators. It will ensure that your site is properly optimized, and this will result in higher search engine rankings.
Tags allow to install the various tracking scripts, including those for Google Ads and social media (such as Facebook’s pixel) and heatmap (such as Hotjar). It will give you advanced data on user behavior, in order to optimize conversions and avoid burning your marketing budget.
It is important to develop a configuration that does not process Personally Identifiable Information (PII)-sensitive data from your customers’ perspective. Server-side implementation of Google Tag Manager provides maximum control over data collection and transmission. By doing so, you will guarantee your customers’ security and fully respect privacy.
Implementing and properly configuring GTM is a way to release valuable resources in your organization. It allows IT or marketing department to focus on key projects instead of wondering about the correctness of the implementation.
During the session with the interested parties, we determine the best direction and choose a Client-side or Server-side solution (or a hybrid).
We verify and analyze the correctness of existing tags and containers. We check them for errors and compliance with the set goals. We prepare a plan to improve the overall performance of your website by optimizing its structure and proposing useful solutions.
We design a data layer with a scalable structure of tags, variables and rules. We take care of consistent naming that makes the tool easy to use and analyze in Google Analytics. We ensure efficient implementation and support of the organization’s IT department.
We implement the structure of tags, variables and rules according to a predetermined plan and specific naming.
We provide the ability to dynamically customize tags based on user consent.
We conduct an implementation audit that guarantees the correctness of the implementation, and thus a complete and objective picture of user behavior on the site.
We conduct training for employees to enable them to work faster with Google Tag Manager and make full use of the tool (including making accurate decisions based on data analysis).
A meeting where together we will summarize the audit and establish a plan to develop web analytics using the best analytical tools for the case.
Structure consistent with the needs of the organization
GTM perfectly tailored to your organization’s needs, consistently and usefully configured with a scalable structure. It will give you full reports on your users’ behavior, leading to revenue increase.
Transparent configuration management
Reduced possibility of data loss due to technical problems through a strengthened information sharing process. It will give you complete data in Google Analytics.
Quick and easy tagging of marketing campaigns
Faster and easier launch and analysis of advertising campaigns. It will help you generate more revenue with lower marketing costs.
Complete technical documentation
Document with a comprehensive description of the configuration and the procedure for implementing changes. It will prevent possible obsolescence and clutter in the code.
Technology to implement tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Technology that makes it easy to create visualizations based on the collected data available in Google tools. Among the available capabilities are extensive analysis, charts, maps or tables.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data
– so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
