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We check the status of your banner implementation from a UX and UI perspective and the assumptions set out in the GDPR.
Enrich your data and ensure effective remarketing in the European Economic Area in 2024!
The digital advertising ecosystem has evolved tremendously in recent years, as many regulations have been enacted that affect user privacy and the way personal data is collected, processed and shared.
These refers to the ePrivacy Directive (Directive 2022/58/EC), the General Data Protection Regulation (GDPR) and the Digital Markets Act, which takes effect from March 2024. Under these, companies offering goods and services online to users in the EEA (European Economic Area) are required to prove the legal basis for processing personal data, and one of the obligations is to obtain voluntary consent from the end user.
This is why Google Consent Mode v2 was developed, which allows analytics to be effectively managed in the absence of consent from the end user.
We check the status of your banner implementation from a UX and UI perspective and the assumptions set out in the GDPR.
We design the implementation specification by local market and take into account the tools affected by Consent Mode.
We consult the prepared assumptions with the Data Protection Officer.
We implement Consent Mode using Google Tag Manager in the Client-Side and Server-Side versions.
We explain the impact of the implemented Consent Mode on the organisation’s data and the impact it will have on marketing in 2024.
In the absence of consent from users, we use modelling to supplement the missing data.
With data modelling enabled, you will fill in data gaps so that the machine learning models used to optimise bids will learn faster.
With the ad_user_data parameter implemented, you will be able to export conversion data to your advertising tools using user-id.
With the ad_personalization parameter implemented, you will be able to grow your audience lists in the European Economic Area after 6 March 2024.
Your customers can make an informed choice when it comes to the extent of data they want to share with your business.
Technology to implement tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Google Analytics tool stripped of limits and enhanced with additional options – not available in the standard free version. For example, it allows integration with other channels, including Campaign Manager and Ads 360. It also provides 24/7 technical support.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Do you want to take care of your remarketing? Do you want to measure the user on different devices? Do you respect the privacy of your customers?
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
