How to operate in compliance with privacy regulations (GDPR) while obtaining real users data? Thanks to modern analytical tools and the implementation of Privacy-Centric principles, it is possible!
Google Analytics 4 (GA 4), for example, does a much better job of dealing with stringent regulations than Universal Analytics. Among other things, it is responsible for deleting information on IP addresses. In addition, you have other functionalities at your disposal, such as Consent Mode.
Trust Conversion and use only tools and analytics services that maximize the lawfulness of personal data processing. Ensure the legality of the information you collect and avoid penalties for violating strict rules! At the same time, use the maximum marketing potential of the reports.
In 2023, the Privacy-Centric trend is gaining even more attention. Do you want to ensure your organization is fully compliant with GDPR and uses data in a secure and responsible manner? European court rulings are a key topic of conversation with our clients, primarily directors and marketing, e-commerce and analytics managers. What do customers most often come in with?
Necessity to prepare analytics as soon as possible in such a way that it complies with the privacy rules – how to ensure correct implementation and avoid any non-compliance during an audit?
Lack of competence within the organization to implement and test Server-side Tagging – how to implement a solution that provides control over the storage and sending of data?
Discrepancies after implementation of Consent Management Platform – how to check which data is correct and collect only objective information?
Lack of knowledge of functionality that compensates for data gaps after implementation of privacy rules – how to continue to obtain maximum reliable, qualitative and complete data?
When you implement features such as server-side Google Tag Manager (GTM) or Consent Mode on your site, you have control over the uploading of data (which, where, etc.). In this way, you provide users with full security.
Acting in compliance with the privacy policy means less risk of penalties. This will help you avoid problems during possible government inspections.
By taking care to respect privacy principles, you will increase the credibility of your brand among business partners and public institutions.
Many customers are anxious to hand over only some of their data. It will make you a user centric company, which will increase trust towards your brand.
We are holding a 1-day workshop with stakeholders to plan everything and determine the direction of Privacy-Centric compliant analytics. Working closely with the Data Protection Officer is key to success and creating a perfectly tailored strategy.
Support with the selection and implementation of the best Consent Management Platform vendor in your case. If the company creates a customized solution – we provide substantive consultation.
Implement functionality to dynamically manage tags depending on what permission the user gives.
Design the foundation for such an analytical setup that ensures transparency and high data protection. Creating a base for freely building an analytics infrastructure based on first-party data.
Thoroughly analyze and verify the solutions put in place – to be sure that analytical data is obtained in accordance with legal regulations.
Defining a long-term development plan and training employees on the solutions introduced. This will help you take full advantage of the tools, make sound business decisions and increase the effectiveness of your advertising efforts.
Maximum compliance with the provisions of GDPR
Create a configuration that maximizes compliance with current law. It will significantly reduce the risk of receiving a financial penalty from the inspection and focus on analyzing data.
Modeled data
Implement such solutions so that data gaps are compensated. In this way, you will get the maximum complete information about users, so you will make more accurate analyses.
Highest data quality
All data obtained from Conversion is objective and reliable – we only deal with analytics. This will provide you with a basis for ongoing analysis, and you will also learn about the real condition of the organization.
Infrastructure in line with the organization needs
Google Analytics and all other tools are always tailored to the needs and challenges of the organization. As a result, technologies are configured individually.
Full technical documentation
Documentation with information on configuration, procedure for implementing changes, etc. Each employee will be provided with the necessary information on how to proceed, preventing code clutter.
Technology to implement tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Google Analytics tool stripped of limits and enhanced with additional options – not available in the standard free version. For example, it allows integration with other channels, including Campaign Manager and Ads 360. It also provides 24/7 technical support.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so we have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
