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Smarter, better adapted to modern world, more functional – this is the new version of Google Analytics. It brings an organization into the new analytics reality. How?
GA4 introduces a flexible model for measuring user’s behavior: within a single path, you can track a user by combining data from the website and the mobile app. It gives you full insight into his customer journey.
You will also gain access to predictive analytics and simplified reporting. You’ll easily see which channels are most effectively engaging users.
The previous version, Universal Analytics, only gave the access to web data. GA4 provides you with the flexibility to analyze 3 streams of data (web, iOS app, Android app), what guarantees access to the full user path.
Data processing on EU servers or no registration of IP addresses – these are just some of the new solutions. Thanks to them, your site will have the maximum possible compliance with legal regulations (including GDPR).
In comparison with the Universal version, GA4 enriches your analysis with alerts on significant trends. Based on the behavior of new users, the ML system is able, among other things, to spot declining demand for products in your e-commerce.
Google Analytics 4 allows to create advanced audience lists, which can be easily export to tools such as Google Ads or Display&Video360. The technology can also be integrated with other products, including Google Tag Manager (GTM).
In the latest version of Analytics, you’ll find a new interface and clearer reports that are easy to set up and configure (including events data, sessions, users). Its advantages also include easy filtering and data reporting.
You can export data from GA4 to Google’s scalable and modern cloud data warehouse and generate queries quickly. You will analyze the obtained information in Looker Studio.
In comparison to Universal Analytics – GA4 provides a holistic approach to data measurement within a single path (instead of fragments extracted from different platforms or devices). With detailed user identification spaces, you will gain better picture of behavior at each stage of the conversion path.
New GA enables collecting of data on user behavior both on the Web site and in the application. It provides an understanding of the relationship between behavior on different channels. It will help you analyze user data and their purchase path regardless of which stream they use.
Google Analytics 4 guarantees the maximum possible compliance with current regulations (legal and those used by browsers) on the use of personal data. As a result, you will always obtain and analyze data in compliance with current laws.
Google Analytics 4 allows prediction and trend analysis. The implementation of GA4 allows you to show, among other things, the probability of purchase or rejection. It also shows revenue prediction based on specific customer groups. It allows you to plan the allocation of marketing budgets more accurately.
At Conversion, we do not sell marketing services. The data obtained from Google Analytics 4 realistically shows the current state in which the organization is. Thus, you will always get 100% objective and reliable data to make accurate business decisions.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
Transfer from Universal Analytics to Google Analytics 4 and full configuration of the new tool according to the needs of your organization. Gain continuity of data collection in your organization with a properly executed migration from the former GA version. Collect user data on your site or application. Take full advantage of Google’s machine learning systems while respecting all privacy policies.
Support from experienced web analysts who use technologies such as JavaScript, SQL, Python and R. Get help in identifying and verifying hypotheses, as well as perfectly tailored recommendations for your business.
Maximum available compliance of the analytics infrastructure on your site with current regulations, possible browser blockers and restrictive laws on the use of data and cookies.
Training for your team on how to use Google Analytics 4. Ensure full use of the implemented technology. Measure and analyze data without restrictions and use it to make a real difference in revenue.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so we have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
