Everything begins with the acquisition of users of our site. In this article, I will describe how to analyze user acquisition in Google Analytics 4, how to prepare for it, and which ...
If you’re on this blog, you’re surely aware of what Google Analytics’ free version is and how it works – both in the older version 3 (the so-called Universal ...
How to Organize and Conduct Online Marketing in the Post-Cookie Era? In this article, I present the key aspects of online marketing in this new reality. What is the Post-Cookie Era? How ...
An analytics strategy is a crucial element in working with online data. In this article, I will describe how we approach digital analytics strategy in our work with clients. The primary ...
Marketing is like a football team. The success of the team is not only dependent on the performance of the striker, who scores goals, but on the performance of the entire team, from the ...
