With Google Analytics 4, you will have a great understanding of your users’ customer journey. As a result, you will create perfect marketing campaigns and increase sales. This tool offers possibilities that you could only dream about until now (in Universal Analytics)! Do you know them all and how to maximize the potential of GA4?
At Conversion, we believe that 90% of success in analytics is people. A well-trained team that knows its stuff will squeeze every bit of information out of GA4. Take advantage of customized training and get the know-how to take your analytics to the next level. Gain the knowledge and skills to learn all the secrets of Google Analytics 4.
In 2023, the Privacy-Centric trend is gaining even more attention. Do you want to ensure your organization is fully compliant with GDPR and uses data in a secure and responsible way? European court rulings are a key topic of conversation with our clients, primarily directors and marketing, e-commerce and analytics managers. What do customers most often come in with?
Looking for ways to improve team competence – how to teach specialists from different departments (e.g. SEO, marketing or e-commerce) to use GA4 fully and correctly?
Custom requirements related to industry specifics – how to tailor analytical solutions the sector you operate in?
Willing to learn practical solutions instead of dry theory – how to get started with Google Analytics regardless of the trainees’ level?
Learn about Google Analytics 4 and make the most of its business potential!
Creating reports (including custom ones), using predictive audiences, exploring advanced paths… These are just some of the skills you’ll gain thanks to GA training. During the workshop we work on real cases of the team, so that the knowledge gained is easier to remember and useful in practice.
Each department, team or industry has different requirements and needs for using Google Analytics 4. Conversion trainings are perfectly tailored to specific participants. Additionally, we work on your organization’s Google account. It will give you the kind of skills that will make a real difference in your ability to put data to practical use – right from the first day after the course.
We provide training on the Google Analytics 4 tool both online and onsite. The form and date of the workshop are always tailored to the needs of your business. It saves your time (e.g., commuting) and gets you so comfortable with the learning that each participant can engage 100%.
The workshop is led by practitioners who deal with data analysis, tool implementation and configuration, and conversion optimization on a daily basis. As a result, you will learn the practical application of particular solutions instead of dry theory (often mismatched to the participants’ level of knowledge).
Meeting a week before the training, during which we determine the needs and capabilities of the participants (e.g., familiarity with the interface or how to use the data on a daily basis). It will ensure that the course is tailored to individual expectations.
The first part of the training includes an introductory discussion of Google Analytics 4 (including the differences between the previous version, the new data collection model and interface).
The second part of the training is aimed to present the concept of events and the reporting section (working on real cases).
The third part of the training covers advanced functionality, including audiences and section exploration (working on real cases).
Support from a trainer for up to 14 days after the training.
New practical skills
During the workshop, knowledge is tested in the form of a quiz at the end of a particular block. Each participant will finish the training with new skills that will significantly improve their analytical competence. It will allow the team to start analyzing the data in Google Analytics on its own and use it to solve specific problems.
Maximize work results
Google Analytics is a powerful tool that keeps many secrets. Hands-on training is the best way to use its full potential, including creating custom reports. It will maximize the results of your work, such as increasing conversions, tailoring messages to users and optimizing advertising efforts (such as Facebook Ads or Google Ads).
Post-workshop support
For up to 14 days after the training, the trainer answers questions and helps you find your way around GA4. It allows the team to conveniently get used to the new skills and get support when in doubt.
Technology to implement tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Google Analytics tool stripped of limits and enhanced with additional options – not available in the standard free version. For example, it allows integration with other channels, including Campaign Manager and Ads 360. It also provides 24/7 technical support.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so we have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
