Should your organization invest in Google Analytics 360? This is a question many entrepreneurs and those responsible for marketing and digital analytics ask themselves. Therefore, in this article, we will take a closer look at when investing in Google Analytics 360 becomes profitable and what benefits it can bring to your organization.
What is Google Analytics 360?
Differences between GA4 and GA360
Key benefits of Google Analytics 360
Summary
Google Analytics 360 is a paid version of the popular digital analytics tool, offering advanced features and capabilities that can significantly support business development. For many organizations, Google Analytics 360 provides features that are essential to deep-dive data analysis and reliable metrics management, with the premium version characterized by the lack of data collection limits and guaranteed Service Level Agreement (SLA).
Deciding whether your organization needs the paid version of Google Analytics is crucial to understanding the differences between the free and paid versions. In today’s world, where data plays a key role in the decision-making process in companies, choosing the right tool to analyze this data is essential. In the case of Google Analytics, users face a choice between the free version and the paid version, known as Google Analytics 360 (GA 360). Differences between the two can be divided into several categories, particularly noticeable in terms of support and performance.
Firstly, the Google Analytics 360 license offers an SLA, which ensures the reliability of data collection, updates, and report availability. Additionally, the paid version differs from the free one in terms of the availability of various features, such as the number of reports available in exploration, the number of audience groups, or the number of conversions, now referred to as key events.
Differences between GA4 and GA360, part 1
From my perspective, aside from the SLA, one of the biggest differences between these versions is the event limit, which in the free version is limited to one million events per day. This limit may be a significant barrier, especially for websites with high traffic and those with mobile applications.
Additionally, the free version offers access to historical data for only 14 months, while the paid version extends this period to 50 months. For companies that rely on long-term analysis of trends and patterns, this aspect may be decisive when choosing the paid version.
Differences between GA4 and GA360, part 2
As you can see, Google Analytics 360 significantly differs from its free version in many aspects. When making the decision to purchase the extended version, consider several key aspects, such as:
If your analyses cover broad time ranges and you make intensive use of the interface, GA 360 will undoubtedly facilitate your work. Its advanced features allow for more efficient data processing, especially for long-term analyses.
For companies with complex organizational structures, offering a variety of sites and digital products, GA 360 enables detailed analysis through subproperties and roll-up properties. These features, which are the equivalents of views from Universal Analytics, allow for more precise tracking and data analysis.
To those who manage large volumes of data, I definitely recommend considering investing in Google Analytics 360. In this regard, I invite you to check out our guide, and if you have additional questions, I encourage you to contact us directly.
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