Latest articles
How does GTM work? Take advantage of effective tracking script management and ensure full data and high site speed
Google Tag Manager (GTM) is a quick way to implement tracking scripts without IT knowledge and developer support.
At Conversion, we build a consistent and easy-to-analyze script system. We will also provide you with configuration and implementation of new tags. With Google Tag Manager you will track user behavior from A to Z!
With GTM you will put scripts of analytical tools (e.g. Google Analytics), advertising systems (e.g. Google Ads, formerly Google Adwords), third-party applications (e.g. Facebook pixel, Hotjar) on the website. Moreover, you will add almost any other JavaScript code, such as with a survey or form.
Google Tag Manager works smoothly with all Google tags and third-party scripts. This is the best way to more efficiently and effectively track user actions (not only on your site), as well as launch effective campaigns and manage them perfectly.
Server-side Tagging allows you to move multiple third-party tags from your site to a new server container in your Google Cloud account. It guarantees increased privacy and simpler activation of first-party data.
It is easy to configure and implement Consent Mode in Google Tag Manager. This ensures that web analytics is always compliant with GDPR and all current user privacy regulations.
If you decide to get Google Analytics 360 (GA 360) instead of the standard version, you will also get GTM 360 with additional functionality for free.
Google Tag Manager is an easy-to-use interface and high security. GTM is used not only by marketers, but also by IT teams.
Tags load independently of each other, so the site is not slowed down. Faster loading pages benefit both user perception and search engine positioning.
Google Tag Manager allows you to add scripts without involving your IT team. It will save you time on developer work, so you can launch new marketing campaigns faster and start measuring user behavior after making any changes to your site.
Tags do not overload the page, so the site is faster, more efficient and better optimized. As a result, you take care of user experience and SEO (the site will comply with Core Web Vitals indicators).
Access the full consent policy. It will allow you to check consent policy settings across all tags in your container, and manage consents in bulk and automatically, saving your time.
Google Tag Manager 360 includes additional functionality related to access to the tool (Zone and Approval). It allows you to engage employees in the tagging process without giving them full access to the publishing function.
Google Tag Manager’s capabilities include the implementation of almost any script. With their help, you will track user behavior in external applications as well, and get the data you need to create more effective marketing campaigns and increase conversions (without burning down your budget).
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
Migration from a previous version of the tool or implementation of Analytics 360 from scratch. Each implementation is preceded by a workshop and audit to best match the technology to the industry, type of site (e.g., e-commerce) and needs of the organization. This is a tailor-made solution that provides you with access to error-free and objective data.
Expert assistance from an experienced analyst who will dispel doubts, help create new queries, implement further solutions and much more. It will provide your company with support at every stage of developing an analytical strategy and enforcing it.
Training provided to all GA users in your company on report creation, data analysis and technology functionality. It will help your organization take full advantage of the tool’s capabilities and create data summaries that will realistically increase profits.
Latest articles
We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so we have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
