BUSINESS WORKSHOP
We conduct a meeting where we will develop a plan of action for optimization of your site. A CRO strategy is always created individually based on the needs, challenges and specifics of the industry.
You have your marketing honed to perfection and thousands of UUs, but potential customers… instead of buying, filling out a contact form or performing any other action – just flee the site? In the e-commerce industry, one of the most common problems are underdeveloped UX, a site that is too slow, and messages that are mismatched with the target audience.
By doing so, you burn down your marketing budget and discourage customers from visiting your site in the future. So how to create a functional online store and a website that will persuade people to take the action you have planned?
At Conversion, we will optimize your site for usability and ensure that your conversion rate increases. It doesn’t matter what platform you use (e.g. WooCommerce, Shopper or Magento). Streamline the buying process and increase sales by implementing the right data-driven solutions!
Do you run an extensive advertising campaigns, generating traffic, but customers don’t make a purchase? This is a fairly common problem. What specifically do customers – primarily purchasing and marketing directors and managers – come to us with?
Low conversion despite high traffic – at what point do potential customers leave the site?
Too many abandoned shopping carts – why are customers not completing transactions and what can be done to improve conversion rate?
Some ideas for conversion optimization – which one is the most effective and how to conduct effective A/B testing?
Underdeveloped and unintuitive UX – how to create a functional store and make the most of the generated traffic?
Thanks to measures such as holistic analysis of the site and user behavior and improving UX, you will record an increase in the number of conversions (e.g. buying a product or service, clicking a link, signing up for a newsletter, filling out a form). On-page conversion optimization directly translates into increased sales and revenue for the organization.
Even the best-detailed marketing efforts and perfect SEO lose their meaning if the site discourages visitors from making a conversion. Making improvements is the best way to increase ROI and ROAS. With conversion optimization, you won’t burn down your marketing budget, you’ll just make sure your resources are used properly. Thus, you will increase revenue without increasing the cost of online marketing activities.
By taking care of respecting users privacy, you will increase the credibility of your brand among business partners and public institutions.
Our work is based on data, A/B testing, heatmaps and years of experience. It will help you trace user behavior from A to Z and gain a better understanding of the user’s customer journey. In the future, you will match the message to users on the site even more effectively.
We conduct a meeting where we will develop a plan of action for optimization of your site. A CRO strategy is always created individually based on the needs, challenges and specifics of the industry.
We prepare evaluations using web analytics, heatmap analysis, testing and other advanced tools. During the analysis, we will examine where the low conversion rate comes from and how to improve it.
Thoroughly analyze and verify the solutions put in place – to be sure that analytical data is collected in accordance with legal regulations.
We implement effective and functional solutions which greatly improve the user’s experience on the site and encourage them to generate conversions. If you do not have an access to effective and experienced designers, we will prepare website mockups and graphic designs for you.
Coding graphics and testing the implemented solutions in a fast, error-free and efficient way.
We conduct A/B tests, so that you will know the most effective graphic versions of the various elements of the site (such as buttons in the shopping cart).
Developing sustainable solutions
Properly carried out conversion rate optimization is a way to give your site stable results. By implementing effective solutions, you will get a sustainable improvement in conversion, that is, an increase in shares (primarily sales).
Developing an intuitive UX
Your website will be user-friendly, functional and inviting to action taking. Improving the usability of a website includes optimizing every part (including the home page, store, shopping cart view). As a result, the UX of the site will be improved overall, resulting in a dynamic increase in revenue.
Mobile and desktop conversion optimization
E-commerce conversion analysis and optimization covers all views of the site. It will maximize the potential of your business and take care of the user’s browsing experience (regardless of the type of device).
Technology to implement tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Google Analytics tool stripped of limits and enhanced with additional options – not available in the standard free version. For example, it allows integration with other channels, including Campaign Manager and Ads 360. It also provides 24/7 technical support.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Book a 30-minute free consultation with our expert. An experienced analyst will help you choose the solution that will best support your organization’s growth.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
