Kick-off
We will plan a workshop for the Team and prepare you for it.
Don’t let uncertainty about the accuracy and type of data being obtained affect your business decisions. Google Analytics 4 audit offer is created for E-commerce businesses that want to learn about the effectiveness of their digital marketing efforts, improve the quality and accuracy of the data they obtain, and then use the findings to grow their business!
However, it is not uncommon to encounter significant challenges during the course of an audit, such as incorrect data, imprecisely formulated objectives, and code tracking implementation errors. However, these most common Google Analytics setup issues can easily be eliminated to provide accurate and valuable information.
Google Analytics 4 audit is a process that helps people in charge
of E-commerce better understand what data and how should be obtained, leading to more accurate business decisions and more effective marketing efforts. Analytical activities provide many challenges on a daily basis, which can be answered by a properly conducted audit.
Verifying data accuracy – do you face errors or inaccuracies in reporting?
Evaluating the effectiveness of marketing activities and campaigns – do you know which ones produce the desired results and which ones are not effective?
Identifying goals and conversions – are they properly defined in Google Analytics and do they reflect the KPIs of your business?
Analyzing user behavior – do you have a thorough understanding of how users navigate your site and are you optimizing the user’s purchase path based on the data?
Regulatory compliance verification – is your company’s analytics aligned with current legislation?
If you also have similar concerns – rest assured! At Conversion, we will conduct a comprehensive GA 4 audit for your organization. Based on it, we formulate conclusions that will allow us to implement optimization in analytical operations.
Achieve an optimal account structure by optimizing the cost of working on data on the BigQuery side, taking into account limits such as sampling, cardinality, and thresholding.
Control and model discrepancies in the company’s obtained data so that its quality and accuracy is at the highest possible level.
Achieve the full potential of data integration with advertising systems such as Google Ads, or external databases such as sales systems.
Adapt your web analytics to a “cookieless” world.
Fix identified bugs in the current configuration, such as a significant percentage of traffic assigned to ‘Unassigned’ or data discrepancies after Consent Mode implementation.
We will plan a workshop for the Team and prepare you for it.
We will conduct a business workshop for you, in a convenient online form, where we will guide you through the entire process.
We confirm with you the conclusions developed jointly during the workshop about the current state of analytics in the company, as well as its target and desired picture by you.
Based on the conclusions of the workshop, we audit your Google Analytics configuration in areas such as defined events and conversions, account structure, E-commerce tracking, privacy, integrations with other tools, reporting
or export to BigQuery.
Based on the audit, we will develop for you specific recommendations for changes in the area of your analytical activities.
After the month is over, we discuss the findings of the period with key people in the organization and decide together on potential next steps.
Report with recommendations in xls form. including: assessment of the state of analytics, identified errors and bugs, estimated costs of external tools based on business requirements for reporting and improved conversion rate.
A map of the analytics ecosystem including: data sources and relationships between them, and a report with an evaluation of the effectiveness of each campaign.
A set of assumptions, showing through relevant metrics the behavior of users on your website as well as your mobile app. As a result, you will make the most of your advertising budget without wasting it on ineffective activities.
A list of business KPIs that will allow you to measurably assess the status of your company’s business goals.
Long-term plan to develop analytics environment and use data for optimization based on identified needs and Conversion’s experience.
Technology for deploying tracking scripts on a site without involving programmers. With tags, it is easier to collect data on specific user actions, including those from apps or external tools (such as Facebook or various heatmaps).
Technology that makes it easy to create visualizations based on collected data available in Google tools. Among the available capabilities are extensive analysis, charts, maps or tables.
A cloud solution from Google that provides not only server space, but also hundreds of services (such as artificial intelligence, database creation and rapid analysis, virtual machine creation). It allows secure access to the project from anywhere in the world.
Conduct a Google Analytics audit of your ecommerce and trust the data.
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We have thousands of tests, hundreds of projects and more than 200 satisfied companies to our credit.
We do not sell marketing services. You decide what you do with the data – so you are assured of 100% objectivity.
Why should you work with us? Thanks to Conversion:
We are a certified Google partner, so I have access to first-hand knowledge.
We are a reliable partner because we operate in compliance with GDPR.
We are unbiased. Our goal is to improve and help you understand your marketing data.
