Online data analytics will help you increase revenue, make spot-on business decisions and save money on ineffective advertising. And you’ll be one step ahead of the competition!
The idea to establish Conversion was born in 2010. Where did it come from? Mariusz Michalczuk, Paweł Ogonowski and Mateusz Ogonowski had experience in running an e-commerce business. As a result, they were well aware of the potential of data analytics. They quickly reasserted that it is the base of development for any company operating online.
The market lacked a companies focused on analytics – that is, a company that takes an exclusively objective and reliable approach to online behavioral data.
A trio of passionate analysts quickly got down to business. Later that year, the first blogpost appeared on the site. 2010 was also groundbreaking for another reason – Conversion became a certified Google partner. In 2014, in turn, the company became a Google Analytics 360 reseller.
At the same time, Mariusz, Paweł and Mateusz were developing their second brand, Growcode. Running two such large businesses is a challenge, but also a valuable lesson. In order to focus even more on Conversion, there was an important change in the management structure in 2019. Paweł and Mateusz focused on Growcode. Mariusz, meanwhile, was joined at Conversion by Piotr Raczkowski.
Although we have been operating in the market for 14 years, nothing has changed in our approach – we believe in the power of reliable data!
You want to cooperate with companies that share similar values. No wonder – after all, only this way maximum effectiveness is possible! At Conversion, we emphasize 5 main aspects of cooperation. Get to know our values and see how your company will benefit from them.
We exist to discover unknown knowns and build data-based solutions that help businesses grow.
We aim high and plan smart
We deliver solutions that genuinely improve data quality and business decisions. We don’t take shortcuts just because they’re faster or easier. Every project is planned to get the biggest possible impact without wasting resources. We focus on what really moves the needle and deliberately choose tougher but more future-proof paths when we know they’ll pay off in the long run.
We are like Chris Gardner
Chris Gardner’s story is not about what he achieved, but how he did it. Chris didn’t succeed by a stroke of luck, but through titanous effort under conditions where most people would have given up. That’s why we don’t back off when a project hits a wall. When things get tough, we roll up our sleeves and look for solutions. We’re known for getting things done. We treat ownership of the final outcome as our responsibility. And instead of saying “it can’t be done”, our default mindset is “let’s figure out how to make it work”.
We look for better solutions
Your solutions don’t stand still, and neither do we. We automate repetitive processes, simplify complex setups, and cut out manual work wherever it doesn’t add value. We stay on top of new technologies and best practices, and we actively share that knowledge within the team and across client projects. The result? Implementations that are modern, scalable, and ready for what your business will need next.
We take responsibility for what is entrusted to us
If we make a mistake, we own it openly and immediately suggest how to fix it. We double-check the quality of what we deliver, validate the data, and make sure everything works not only at launch, but after the implementation is done. When a challenge is bigger than one person, we pull in the team instead of leaving things half-said or unresolved.
We are honest and get straight to the point
We communicate clearly and without unnecessary jargon. Closed questions get straight answers: yes or no. Every meeting has a purpose, and every recommendation is backed by data, not gut feeling. If we see decisions that could hurt the business, we say so openly and we back it up with numbers.
We are fair to others and to ourselves
We build relationships based on trust and transparency. We welcome feedback and treat it as a tool for growth, not personal criticism. In tech, mistakes happen. What matters is that we learn from them and don’t repeat them in future projects. We value a job well done and take care to keep partnerships strong and respectful at every stage of working together.
With objective data, you will draw valuable conclusions that will help you develop your business. The average revenue increase for our clients during a single optimization sprint is even 9%.
We have been helping companies and organizations for more than 12 years, always from a partner’s position. We use modern analytical tools to:
