If you’re on this blog, you’re surely aware of what Google Analytics’ free version is and how it works – both in the older version 3 (the so-called Universal Analytics) and in its newer variety – version 4 (which is soon to replace its predecessor completely). Therefore, let me give you a detailed discussion of the specifics of the popular “three” and instead of focusing on the principles of its operation – I will immediately start by introducing you to what it is and how the so-called paid variation of the popular tool, the New Google Analytics 360, works.

From the rest of the article you will learn what New GA 360 is, how its free version differs from the paid one, how to implement it, and – how much you will have to pay for all this. You are cordially invited!

Google Analytics 4 360 version. What is it?
What are the key differences between Google Analytics 4 and the 360 version?
New Google Analytics 360 – how much does it cost and what does the final price depend on?
Is GA 360 best option for you?
How to prepare for the purchase and implementation of New Google Analytics 360?
What if you already have 360, but in a previous version – Universal Analytics?
Summary

Google Analytics 4 360 version. What is it?

New Google Analytics 360 is an advanced analytics tool designed to offer even more value to the tool’s users than the standard version of Google Analytics 4. New Google Analytics 360 will allow you to flexibly manage your account structure, access levels, or use custom reporting to more accurately interpret and utilize data across your sites. The structure of New GA 360 allows you to take advantage of BigQuery on a wider scale, thanks to greater limits on data export, or the number of “audience lists” to create (which is especially important for creating and targeting marketing messages for remarketing).

What are the key differences between Google Analytics 4 and the 360 version?

To use an automotive metaphor: if we can compare an ordinary GA to a civilian passenger car – GA 360 is its tuned – bigger, faster, more powerful and definitely more functional version. So to put it simply – this kind of solution allows you to take web analytics to a whole new and much higher level.

It differs from its traditional counterpart, for example:

• Access to historical data – as the 360 version provides insight up to 4 years back.
• The ability to perform real-time data analysis.
• Full flexibility related to account structure management (including accesses).
• Lack of limits for exporting data to BigQuery.
• SLA, or Service Level Agreement, which guarantees the uptime and reliability of this tool.
• The option to use dozens of custom dimensions and reports that facilitate personalization and other marketing activities.

New Google Analytics 360 is also a platform that allows integration of all key tools from Google – such an option is also provided by GA 4 – including: Display & Video 360, Search Ads 360, Optimize 360, Tag Manager 360, and Data Studio.

Google Analytics 4 and New Google Analytics 360

New Google Analytics 360 – how much does it cost and what does the final price depend on?

Several factors affect the final cost of implementing and using the 360 version.
The first and most important is the number of events generated per month. It, in turn, is influenced by the number of accounts that are part of the group and are to be licensed, as well as the level of sophistication of the GA4 configuration on each account. Another factor relates to the region in which the company acquiring a particular license is located.
The necessity of the expenses to be incurred for BigQuery operations should also be taken into account during this investment. You can find the details and price list directly on Google’s website just at this address.

As you can see – the final cost impact of using GA 360 depends on several factors. If you want to know the exact price for your company then contact us!

Is GA 360 best option for you?

There is no denying it – this kind of solution is not intended for everyone. If you run a small e-business that generates minimal website traffic. On top of that, you don’t pay special attention to the data or perform in-depth analysis – probably GA 360 will not be a good solution for you.
However, if your ambition is to grow your business extensively, you realize that accessing and then properly analyzing data can improve your results, plus you want to keep growing – Analytics 360 is for you!

How to prepare for the purchase and implement New Google Analytics 360?

The process looks different, depending on what stage you are currently at. In case you are a brand new customer and this will be your first contact with Google Analytics version 360 – follow the instructions below.

• Plan your migration to Google Analytics 4 – taking into account both the higher limits and the additional functionality that the 360 version will provide you.
• Carefully map all data streams that will generate events after a full migration to GA4.
• Check the current number of generated “hits” – coming from all data streams, and then convert them to events (using a factor of 1 – 2 for this).

Example: if you generate 14 million hits from (web) data streams and estimate that the application can generate an additional 6 million or so hits – there will be a total of 20,000,000 hits. Let’s assume that the conversion factor (UA hits -> GA events 4) is 1.3. After conversion, we get 26 million events per month that can be generated by your setup after full migration to Google Analytics 4.

Ask for a quote from a company that is a licensed partner for the purchase and implementation of New Google Analytics 360. You can do it directly here – and get expert service from Conversion.

What if you already have 360, but in a previous version – Universal Analytics?

At this place I must point out that there is currently a so-called transition period. Namely, only until the end of 2022 is it possible to renew 360 for both the “older” Universal Analytics and its newer version, GA 4. In 2023, all customers will be required to have only a contract for GA 360.

So, if you have an older GA and want to “switch” to its newer version – here are simple instructions:

• Plan the migration of your existing tool to Google Analytics 4 – taking into account the higher limits and additional functionality that the 360 version offers you.
• Map out in detail all data streams that will generate events after full migration to GA 4.
• Turn on and test GA 360 in beta version. This is very important to avoid possible errors and potential loss of valuable data.
• Use the built-in Bill Preview feature used to estimate the monthly number of events based on the data available in the current GA 360 configuration.
• Contact the company and ask for a quotation – choose a brand that is a licensed partner for the purchase and implementation of New Google Analytics 360.

Summary

Google Analytics 4 version 360 is an advanced tool aimed primarily at companies and individuals who want to “extract” far more from their data than before. If you base your business mainly on online activity and want to collect, aggregate and process information in a way that will allow you to maximize your financial results – you should definitely consider replacing classic Google Analytics with its paid and definitely more developed 360 version.

At Conversion, as web analytics specialists, we will be happy to help you through the entire process. We will check what the implementation of GA 360 will look like in your case, enable a smooth purchase, and then be responsible for the preparation and final implementation.
If you want to start your adventure with GA 360 or have additional questions – please contact us. We will be happy to provide you with all the necessary information. I invite you – on behalf of myself and the whole team!

The post Google Analytics 4 vs. New Google Analytics 360. Is it worth switching to the paid version of GA4? first appeared on Conversion.